2 Great Brands offered by the Oxmoor Auto Group:
Ford Motor Co. (F) said U.S. sales for its main brand will surpass 2.4 million vehicles this year, as record demand for its Fusion sedan and hybrid models helps extend a lead over Toyota Motor Corp. (7203)’s namesake line.
The Ford marque entered December ahead of Toyota by 388,825 cars and light trucks, heading for its fourth straight year as the top-selling U.S. auto brand. In 2012’s full-year tally, the margin was 322,521.
The brand title reflects Chief Executive Officer Alan Mulally’s strategy that the second-largest U.S. automaker would flourish by narrowing its focus. He sold off the Jaguar, Land Rover, Aston Martin and Volvo luxury lines, shuttered Mercury and pushed the namesake brand to complement its strengths in pickups and sport-utility vehicles with more competitive cars.
“We are not overly reliant on any one segment,” John Felice, the Dearborn, Michigan-based company’s vice president of U.S. marketing, sales and service, said in a statement today. “With 16 launches next year, we’re looking to keep our sales momentum going.”
Demand for Fusions and hybrids such as the C-Max will boost Ford-brand sales to retail buyers to the highest since 2000, the automaker said.
The Toyota division is on pace to beat the Ford brand this year in light-vehicle retail sales, which exclude fleet customers such as rental companies, Bill Fay, group vice president for U.S. Toyota sales, said in a Dec. 5 interview. Toyota-brand sales include Scion vehicles.
“That’s been a result of the recovery of the brand and the division the last couple years,” Fay said. “It’s not one of our stated goals. We’re more focused on trying to sell our plan, satisfy our customers and support the dealers’ business model.”
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